This is about creating new name and brand for a Touring Art Gallery. The artwork will showcase UK’s famous contemporary artists. It’s a Touring Art Gallery which will be at a place(Hospital) for a month and then move to another hospital. The identity of the brand has to be completely unique and doesn’t have to be influenced by the existing artwork in the hospital.

I have tried to make a combination of art with the term “Nirvana”. Hospital is where we get healed from our ailments.”Nirvana” is written in an calligraphic font to connect it with the creativity along with a drop of Yellow Ochre. Modern artists pigments continue to use the terms Yellow Ochre & Red Ochre for specific use in ochre clays have been used medicinally from the earliest times.

Magzine ADs



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  • Comments (8)
    • Pareemit Tyagi
    • April 20th, 2011

    Very nice work. I really like the use of colour drop in the designs but not satisfied with the logo. Could have worked more on it.
    – Pareemit Tyagi (Freelance Graphic Designer)

    • Deepak Santhanam – Art Director
    • April 20th, 2011

    In this blog “Nirvana”, i like the way Logo came out.
    But not too happy about the Magazine ads and other collaterals, as i cannot able to see any art direction.


  1. Thanks for the comment, will try to come with some new creative ideas very soon.


    • kanupriya sharma
    • April 24th, 2011

    hey gud wrk…really liked the presentation…

  2. The “Colour Drop” has been well played with in the applications. It would have been better if you had shown some different and out-of-the-box applications of the Logo or its symbol.

    • Sunit
    • May 11th, 2011

    Hey decent job Prachee. Keep up the good work.

    Mercury – Marketing and Corporate Communications

    • Sachin Grover (Creative Director at Akriti Adcomm Pvt. Ltd.)
    • May 14th, 2011

    Liked the logo applications. But the ideas are very common. You could have tried some more options.

    Mail me your portfolio. Would be happy to have a look at it.

    • Vijayendra Pratap Singh
    • May 18th, 2011

    well the campaign is quite good and on a certain creative level.But still there is a lot of scope for improvement.i think its quite monotonous.The designer should play with different shed of yellow if possible. this way it will become more interesting.

    One thing i like is the simplicity of the campaign.and the way designer use the element of logo in complete campaign.

    carry on the good work and best of luck!!!

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